Ovulatory cycle effects on tip earnings by lap dancers Essay Example for Free

Ovulatory cycle effects on tip earnings by lap dancers Essay The empirical article â€Å"Ovulatory cycle effects on tip earnings by lap dancers: economic evidence for human estrus†, [Myler, Tybur and Jordan, Evolution and Human Behavior 28 (2007) 375 – 381] examines whether human estrus was really â€Å"lost† during evolution. The estrus refers to estrous (or oestrous) cycle that comprises the recurring physiologic changes induced by reproductive hormones in most of mammalian females with a placental reproductive system. Humans undergo a menstrual cycle instead and it is believed by many theorists that human estrus has been lost during evolution. The authors have used an economic model that analyzes the effects of estrus on tip earnings by lap dancers. Typically males of a mammalian species are more solicitous towards a female of the same species. The hypothesis of existence of human estrus is sought to be proved by higher earnings reported by lap dancers during the productive period corresponding to estrus in other placental mammalian species. Here the logical assumption is that an estrous lap dancer would receive more solicitations for private show increasing her tip earnings during estrus. Design of the experiment involved multiple observations (i. e. , tips per shift) for dancers who were nested within contraception use and crossed with cycle phase. The data gathered was used to analyze effects of cycle phase and contraception use on tip earnings using multilevel modeling. Result of the empirical work confirmed the authors’ prediction that pill using and normally cycling participants would demonstrate a similar difference in tip earnings between the menstrual and luteal phases. Second prediction that cycling participants would demonstrate a larger increase in the fertile phase relative to the other phases than pill-using participants was also confirmed by the findings. Experiment found strong ovulatory cycle effects on tip earnings moderated by whether the participants were normally cycling. This path breaking paper provides the first direct economic evidence for the existence of estrus in contemporary human females. Real consumer spending patterns reveal human preferences more reliably than verbally stated judgments do. This is particularly true for socially stigmatized products such as pornography or sex work. The experiment involved only 18 participants which can be considered a relatively small size for an experiment with such vast conclusions. But the small size was adequately offset by an observation period of three months and a sufficiently large number of shifts for which observations were recorded. Moreover, the tip earnings of lap dancers are a result of changes in behavior pattern of a much larger number of their clients who were influenced by the estrous state of the lap dancer. When women and men interact intimately over the course of several minutes through conversation and body contact, women apparently either â€Å"signal† or â€Å"leak† cues of their fertility status, and these cues influence spending patterns by male consumers. These results argue against the view that human estrus evolved to be lost or hidden from males. Logical next step, despite its difficulties, would be further research to clarify whether women have evolved special adaptations to signal estrus through such cues – or whether the cues are â€Å"leaking† to sexually discriminating men as unselected side effects of cycle physiology.

Personal Experience Of Interprofessional Working

Personal Experience Of Interprofessional Working In order for an individual to receive holistic, high quality health and social care services, effective communication and multi disciplinary working between professionals is imperative (Ashcroft et al, 2005). I will discuss my personal experience of interprofessional working, both in regards to the conference and the on line group work undertaken. I will also explore how the module relates to my own experiences in practice, drawing on literature and policy of both a political, professional and social nature. The team of which I was a member consisted of students studying adult nursing and medicine. I was the only group member studying social work which initially did create a barrier in respect of the perception held by the other group members of what a social work practitioners role is. It was clear, following initial introductions, that some group members held a stereotypical view of social workers and were very dismissive of the work carried out by practitioners. It is essential, when working interprofessionaly that practitioners are mindful of the various methods employed by associated health and social care professionals and vital, therefore, that practitioners become aware of their own possible prejudices, through reflection on their practice. This reflective process assists to ensure potential negative stereotyping does not hinder the outcome of the work carried out by the team and have a detrimental effect on the care provided to the service user ( Fook, 2002). Through discussion it transpired that much of this stereotypical view had been constructed through the influence of the medias portrayal of social workers. During the conference group members cited television documentaries in which social workers failings were highlighted. Lombard ( 2009) argues that this type of media attention is damaging not just to social work but to all allied health and social care staff, attributing it to a possible lack of comprehension of the profession. Earlier this year a national advertising campaign was introduced. This aimed to draw attention to the role social workers play in safeguarding children and adults and to achieve a more positive, public perception of the profession ( McGregor, 2010). The perceived lower professional position of social workers, held by other health professionals, however, is argued by Barbour (1985) as being a source of high anxiety for students studying on social work courses. However, it became apparent as the conference continued and discussions were held, that as a social work student I had gained experience of a wide range of practice settings and of working interprofessionally in order to achieve the best possible care provision for the service user. These practice experiences enabled me to reflect on both positive and negative factors of working with other professionals and to contribute to the group discussion with examples of interprofessional work in which I had participated. An example of which is regarding a case I care managed whilst working within a hospital social work team. In order to facilitate a safe discharge home for an older person with dementia, input was required from various disciplines. Occupational therapy support was ne cessary to ensure the home environment would still be suitable and assessment from the community psychiatric nurse was also completed in respect of service provision to maintain the emotional and mental well- being of the service user. Ongoing communication between involved professionals was therefore essential, for an effective outcome for the service user to be achieved. This illustrates the highly significant role of interprofessional education for students studying to practice in the health and social care field. Reeves et al (2009) argue that interprofessional education has impacted notably on patient care in, for example, the improved knowledge and expertise of staff providing care to individuals with mental health issues. The discussion of practice experience, I feel, added positively to the group and perhaps began to reduce the preconceptions held by other group members of lack of professional competency executed by social workers (Carpenter Hewstone,1996). Through the process of exchanging opinions, discussions and working as a group, the potential to overcome stereotypical views and facilitate change was engaged in (Mullender Ward, 1991). Being a member of a group can determine a sense of familiarity, group members may have experiences in common and this sharing of situations can act as a supportive, cathartic procedure ( Johnson Johnson, 1994). A fundamental element of effective interprofessional partnership, therefore, is trust. If facilitation and engagement in open debate and sharing of ideas between professionals is to occur, this must be apparent ( Cook et al, 2001). The example of interprofessional working in respect of facilitating a safe discharge home from hospital, also raised further discussion regarding the role of input from the service user and their carers. They should be seen as part of the group, not externally from it and involved fully in the decision making process. This was challenged by one of the group members studying medicine, who felt that the responsibility to make decisions about care provision should be held solely by the professionals involved. Payne (2000) argues, however, that a focus on the interactions between the professionals can undermine the participation of the people who use the services. Involvement of service users, family and carers and recognition of their role as being experts by experience, may begin to create equality of power between professionals and the individuals they are supporting ( Domenelli,1996). We explored this further through discussion within the group and I felt concerned by some of the group members attitudes towards the notion of making a decision as professionals, whilst excluding the service user from this process. This is an oppressive way to practice and the empowerment of individuals through maximization of control and choice, should be striven towards in all provision of health and social care services ( Banks, 2006). Respect for the individual choices and interests of the service user should always be paramount throughout provision of health and social care and the assessment process, as detailed in the National Occupational Standards for social work (2009). Ongoing communication has been actively engaged in during my personal practice experience. However, throughout the module there was very little online participation from the team via blackboard. This was disappointing, as through the proactive exchange of ideas from the varying professionals perspectives, a more cohesive and beneficial learning experience may have been achieved. Indeed, the centre for the advancement of interprofessional education (1997) has documented that there are significant benefits in students from varied fields, learning together. In contrast to the team work which took place at the conference, my experience of working alongside allied health and social care professionals in practice has been extremely positive. An example of which is in my previous employment within an adult care community team in which I attended weekly meetings with the district nursing team and local G.Ps. enabling effective sharing of information to take place. This communication enabled all involved professionals to gain knowledge of changes in service users health and care needs and provided a forum for any concerns regarding safeguarding issues, to be shared and explored further. Within the conference team, therefore, further discussion and exploration of the differing views regarding this topic was carried out. The conclusion of which was the establishment of one of the teams sentences as be open minded and willing to accommodate other professionals values, within a team working environment. The ideologies of interprofessional working are not always apparent in practice however, resulting in catastrophic failings in care. Victoria Climbie died after suffering serious abuse whilst under the care of the NHS and social services. Lord Laming (2003) reported a lack of sharing of information between professionals and argued that when practitioners did raise child protection concerns, there was a lack of feedback and little or no further communication between agencies. The death of Baby Peter Connelly also sadly highlights concerns regarding how professionals work together. The serious case review reports that at a significant case conference held regarding Baby Peter, there was poor attendance from professionals, with neither doctors, police or lawyers turning up ( Laming, 2009). This illustrates that even after the reported failings in communication between professionals in the Victoria Climbie case, interprofessional working does not always appear to be fully engaged in. (Word count 1368) Section 2 Discuss how you would take what you have learnt about Interprofessional working into practice. Attendance at the conference provided an opportunity to explore the process of working effectively with other professionals. In practice, the active joint working between health and social care professionals and the voluntary sector has become increasingly important with the introduction of the personalisation agenda, as detailed in the social policy Putting people first: a shared vision and commitment to the transformation of adult social care (2007). The personalisation of social care services enables service users to take increased control of their own support packages and provides a high level of empowerment. I will discuss this further in relation to interprofessional working and its application in practice. Service users are now provided with the option to choose from which provider their care is sourced ie, from the private, pubic or voluntary sector. In 2004 the strategic concurrence between the NHS, Department of health and the voluntary sector of making partnership work for patients, carers and service users (2004) was formed, which indicated a dedication to interprofessional working and a fully person centered approach to practice. However, the change in government this year and recent significant cuts in funding to the welfare state proposed by the coalition government may impact significantly on the initial goals set out in this policy ( Dunning, 2010).Significant changes in how funding is allocated impacts greatly on social care practice. On qualification as a social worker I will endeavor to carry out effective interprofessional practice, however with increasing reductions in front line staff and higher caseloads it raises concerns regarding how achievable this will be. My own experiences of working within an adult care management team have been of positive interprofessional working. I have attributed this to the comprehensive, ongoing sharing of information between social work practitioners and community nursing teams, which took place. The desire to strive towards a common goal and achieve the best possible care for the service users, provided an effectual construct for professionals to practice within. The recognition of individual differences regarding ethnicity, culture and relationships by all involved professionals enabled truly anti-oppressive practice to take place (Dominelli 2002). However, during the conference, team members voiced concerns regarding how engaging in interprofessional working may cause their specific professional identity to become vulnerable. This has been identified by Frost et al (2005), who postulates that the fusion of professional margins can create apprehension and resentment between practitioners. This discussion was an interesting aspect of my personal learning within the group. As a social work practitioner the opportunity to engage in joint working with other professionals is embraced and is essential to effectual, safe practice. The varied perspectives between group members however, has provided a deeper insight into how other professionals may view this method of working and I will be mindful of this in future practice. Interprofessional working was illustrated further during the conference by a presentation from the Bristol Intermediate care team. The team consists of health professionals working alongside social work practitioners, aiming to reduce hospital admissions, providing a holistic approach to practice and enabling service users to remain in the community and to be cared for at home (Drake Williams, 2010). I feel the cohesive working style of this team, provides the best possible outcome for service users through application of an anti oppressive, person centered approach. This interprofessional method of practice provides for less of a risk adverse approach to practice which can be present in community care teams consisting exclusively of social work practitioners (Roe Beech, 2005). This may be due to the presence of multi disciplinary professional opinions being readily provided, enabling a more holistic view of a situation and perhaps also the fundamental ethos of the team which is to promote independence. The ethic of empowering others to achieve independence however, is a core value of social work and I endeavor to implement this within my own future practice. In order to facilitate change in my practice, I will be conscious of the importance of information sharing with other professionals and engaging in the process of reflection on my previous experiences of working interprofessionally (Payne, 2006). An example which occurred whilst working within an adult care management team is regarding an allocated case concerning a couple, living at home in the community, both of which had multivariate care needs. In this circumstance a wife was providing care for her husband who has dementia, however she has limited mobility and depends on him to support her with some physical tasks. Joint working with other health and social care professionals was imperative in order to safeguard the needs of both service users (Meads Ashcroft et al, 2005). Combined assessments were carried out by myself as a social work practitioner, the district nursing team and community psychiatric nurse, enabling all involved professionals to be aware of each others role and involvement. This method of working was also highly beneficial to the service users in respect of limiting the amount of assessment meetings which took place and avoiding repetition of the same information to several professionals, which can become exhausting and create further anxiety ( Walker Beckett, 2003). I did encounter difficulty in interprofessional working when liaising with the GP regarding a requested review of the couples medication. The GP held the opinion that both service users should be placed in residential care due to their age and health problems and was reluctant to engage in any discussion regarding alternative options. Through joint working between other professionals however, funding for a live in carer was secured to support the couple, alongside ongoin g support from the community matron to ensure both health and community care assessed needs continued to be met fully and safely, in accordance with the NHS and Community Care Act (1990). On reflection this was a challenging experience and I felt frustrated by the apparent disregard of the wishes of the service users and the discriminative attitude exhibited in respect of their age, by the GP. The reluctance to engage further with any of the involved professionals following a case conference in which the GPs opinion had been challenged by myself and others working on the case, highlighted to me the hierarchy which is still in place within health and social care professions. Monlyneux (2001) argues that professionals who are assured in their professional role, are able to explore disparities in opinions and practice outside their own professions margin without feeling vulnerable. The importance, therefore, of maintaining focus on the service users wishes rather than difficulties in communication between professionals, ensuring their needs are met fully, is paramount. However, this incident demonstrates the difficulties which can occur when working within a team and the need for respect and equality for all members, in order to ensure effective interprofessional working takes place (Conyne, 1999). The discussions held amongst the team during the conference have highlighted further to me the disparity between perspectives held by health professionals, who apply the medical model of practice and social work practitioners implementing the social model. As argued by Petch (2002), in order to respond fully and positively the uniqueness of the individuals needs should be identified. Through this process, empowerment and equality can begin to be accomplished. Both perspectives, therefore, are valuable when striving towards holistic health and social care provision. These are issues I will be mindful of in my future practice and I will endeavor to continue to practice with integrity and in an anti-oppressive way in order to implement person centered care provision. To conclude, as a result of my practice experience and learning achieved from the conference, I feel strongly that a critical part of my future role as a qualified social worker is to facilitate the sharing of information between professionals. When appropriate, to advocate the service users individual wishes and to ensure all professionals are aware of these shared common goals. I feel this will contribute significantly to achieving the highest level of care for the service user and aims to support the safeguarding of both adults and children. (Word count 1338 ) Section 3. References Ashcroft, J. Meads, G. With, Barr, H. Scott, R. Wild, A. (2005) The case for Interprofessional collaboration: In health and social care. Oxford, Blackwell Publishing. Banks, S. (2006) Ethics and values in social work. Basingstoke, Palgrave Macmillen. Barbour, R.S. (1985) Dealing with the transsituational demands of professional socialisation. Sociological Review 3: 495 531. Carpenter, J. Hewstone, M. (1996) Shared learning for doctors and social workers: evaluation of a programme, British Journal of Social Work 26: 239- 57. Centre for the advancement of interprofessional education (1997) Interprofessional education: A definition. London, CAIPE. Conyne, R, K. (1999) Failures in group work: How we can learn from our mistakes. London, Sage Publications Ltd. Cook, G, Gerrish. K, Clarke, C. (2001) Decision making in teams: issues arising from two evaluations. Journal of Interprofessional Care 15: 141 51. Dominelli, L. ( 1996) Deprofessionalising social work: Equal opportunities, competences and postmodernism. British Journal of Social Work 26 : 153- 75. Dominelli, L. (2002) Anti-oppressive social work theory and practice. Basingstoke, Palgrave Macmillen. Drake, S. Williams. V. The Intermediate care team: Interprofessional working seminar 7th October 2010. UWE Bristol, IPE Level 2 Conference. Dunning, J. (2010) Claim of extra  £2bn for social care challenged as cuts loom. Community care ( Magazine) 28 October 2010, p.5. Fook, J. (2002) Social work critical theory and practice. London, Routledge. Frost, N. Robinson, M. Anning, A.(2005) Social workers in multidisciplinary teams: issues and dilemmas for professional practice . Child and family social work 10: 187 96. Johnson, D.W. Johnson, F.P. (1994) Joining together: Group theory and group skills (5th edn), Boston, Allyn Bacon. Laming, Lord (2003) The Victoria Climbie Inquiry: report of an inquiry by Lord Laming. London, The Stationary Office. Available from: http://www.Victoria-Climbie-inquiry.org.uk/ (Accessed 29 October 2010). Laming, Lord ( 2009). Peter Connelly Serious case review. Available from: http://www.haringey/scb_org/executive_summary-peter-final.pdf (Accessed 17 November 2010). Lombard, D. (2009) Negative coverage often fails to give right of reply. Community care (Magazine) 12 May 2009, p.21. Making partnership work for patients, carers and service users: A strategic agreement between the Department of Health, the NHS and the community and voluntary sector (2004). Available from: http://www.dhgov.uk/prod_consum_dh/groups/dh_digitalassets/@dh/@en/documents/digitalasset/dh_4089516.pdf (Accessed 28 October 2010). McGregor, K. (2010) Unison campaigns to boost appreciation of social workers. Available from: http://www.communitycare.co.uk/articles/2010/03/15/114049/unison-campaigns-to-boost-appreciation-of-social-workers.htm (Accessed 04 November 2010). Meads, G. Ashcroft, J. With, Barr, H, Scott, R. Wild, A. ( 2005) The case for interprofessional collaboration in health and social care. Oxford, Blackwell Publishing. Molyneux, J. (2001) Interprofessional teamworking: what makes teams work well? Journal of Interprofessional care 15: 29 35. Mullender, A. Ward, D. (1991) Self directed groupwork: Users take action for empowerment, London, Whiting Birch. NHS Community Care Act ( 1990). Available from: http://www.legislation.gov.uk/ukpga/1990/19/contents (Accessed 16 November 2010). Payne, M. (2000) Teamwork in multiprofessional care, Basingstoke, Palgrave Macmillen. Payne, M. (2006) What is professional social work? Bristol, The Policy Press. Petch, A. (2002) Intermediate care: What do we know about older peoples experiences? Available from: http://www.jrf.org.uk/sites/files/jrf/18593513/x.pdf (Accessed 14 November 2010). Putting people first: A shared vision and commitment to the transformation of adult social care (2007). Available from: http://www.dh.gov.uk/prod_consum_dh/groups/dh/groups/dh_digitalassets/@dh/@en/documents/digitalasset/dh_081119.pdf (Accessed 01 November 2010). Reeves, S. Zwarenstein, M. Goldman, J. Barr, H. Hammick, M. Koppel, I. (2009) Interprofesisonal education: effects on professional practice and health care outcomes. The Cochrane Collaboration, Wiley Sons. Roe, B. Beech, R. (2005) Intermediate and continuing care: Policy and practice. Oxford, Blackwell Publishing Ltd. Skills for care ( 2009) National occupational standards for social work. Available from: http://www.skillsforcare.org/developing_skills/national_occupational_standards/National_occupational_standards_(NOS)_Health_and_social_care.asp (Accessed 01 November 2010). Walker, S. Beckett, C. (2003) Social work assessment and intervention, Lyme Regis, Russell House Publishing. Section 4.

Britannia Marketing Analysis

Britannia Marketing Analysis Britannia is available in all over India. Britannia Industries limited is engaged in the provision of bakery products, including biscuits, bread, Rusk, and cakes. It is headquartered in Kolkata. Employed about more than 3000 people as on 2010. Britannia all the products we can find in every place. Like rural market, urban and cities. The companys distribution channel divided in three levels. Manufacturer to distributor, distributor to whole seller and whole seller to retailer then the customer. The biscuits generally available in every daily needs shop provision stores, grocery shop. The Wadia group of India along with Group Dan one of France, are equal share holders in ABIL, UK which is a major shareholder in BIL. GROUPE DANONE is an international FMCG major specializing in Fresh Dairy Products, Bottled water and Biscuits. One of the world leader in the food industry. No. 2 worldwide in biscuits through its three core businesses (Fresh dairy products, Beverages and biscuits products). Britannia in Goa was started in 1942. After liberation of Goa in 1962 they introduce depot in Goa to the K.D. Naik in margao. AIMES AND OBJECTIVES Taking the feedback of Britannia customers about the schemes by Britannia and their competitors in Goan market. METHODOLOGY In this market research I used questionnaire as the research instrument. I interviewed around 100 outlets (shop keeper, whole seller, super markets etc). Interaction was made while the survey was conducted. The entire respondent were asked their suggestion which were given to the company. Industrial Analysis Industry: FMCG Industry. FMCG industry, also called as consumer packaged goods industry primarily deals with the production, distribution and marketing of consumer packaged goods. The FMCG are those consumables which are normally consumed by the consumers at a regular interval. Prime activities of FMCG industry are selling; marketing, financing, purchasing etc. the competition among FMCG manufacturer is also growing and investment in this industry is also increasing specially in India. FMCG is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG sector in India is estimated to grow 60% by 2010. Sub industry: Bakers. Companies: Parle, Britannia, ITC (Sun feast), Kwality, Nestle, Kelloggs, Priya food products, modern food etc. Leading Players: Product variation: Companies Overview. In 1892, a biscuit company was started in a ordinary house in Kolkata with an initial investment of Rs. 295. The company we all know as BRITANNIA today. In 1910, arrival of electricity Britannia sees operations developed. And by 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia was acquiring a reputation quality and value. During 1944 sales ramp up by more than eight times to reach 1.36 crore. The company unveiled its new corporate identity- Eat Healthy Think Better- and made its first foray into the dairy product market. In 1999, the Britannia Khao, World Cup Jao promotion further one of Indias best known brands and also one of the most admired food brands in the country. In 2002 BIL launches joint venture with Fonterra, the worlds second largest dairy company Britannia New Zealand Foods Pvt. Ltd. is born Rated as One amongst the Top 200 Small Companies of the World by Forbes Global Economic Times ranks BIL Indias 2nd Most Trusted Brand Britannia brand is all about eating healthy for leading a better life. Largest company in the Indian Food processing industry whose product range also includes Breads and Cakes. Manufacturing and sourcing locations spread across the length and breadth of the country. Exporter of key biscuit brands enjoying brand loyalty in export markets. Vision:- The companys policy is customer satisfaction with less price as well as quality. Target maximum customer and sale of volume. The company wants to reach the product in every segment of customer. Also targeted to urban, rural, city town and villages area of market. High promotion for selling the product and achieve maximum market share and to increase the profitability by selling of maximum quantity. Britannia Industries Ltd. (BIL) Organisation structure. Chairman Managing Director General Manager Ass. General Manager Finance dept. Production dept. Marketing dept. sales Purchase dept. HR dept. Senior Manger Senior Manager Senior Manager Senior Manager senior manager finance Manager Production manager Marketing manager Area Sales Manager HR Manager Accountant Officers marketing excecutive Area Sales Incharge Ass. HR manager Officers Supervisors Sales man Executive Central Manufacturing UnitDistribution Channel Five forces:- Threats of new entry:- Economics of scale. Cost and resources advantage. Brand preference and consumer loyalty. Access to distribution channel. Capital requirement. Proprietary products. Buyer power:- Cost switching to competitors brands. Large number of buyers. Product differentiation. Supplier power:- Brands. Distributer. Substitutes. Availability of attractive price substitutes. Satisfaction level of substitutes. No immediate substitutes. Competitive rivalry. Demand for products. Price wars. Nature of competitors. PROJECT RESEARCH OBJECTIVE:- Taking the feedback of Britannia customers about the schemes by Britannia and their competitors in Goan market. METHODS OF DATA COLLECTION:- Primary data collection. Through structured questionnaire. Interview or feedback of the shopkeepers. Secondary data collection. Internet Market research books Company brochure and leaflets. SAMPLING SIZE:- 100 OUTLETS. (Super markets, large stores, large kirana, Small kirana, Bakery and food store, Mithai shop, Pan Bedi store, school and college outlets) RESEARCH LOCATIONS:- South Goa Margao main market Margao surroundings. Vasco Quepem Ponda. North Goa Panjim main market Panjim surroundings Mapusa Pednem Collection Of Information. It was the excited task of collecting the information as the end user had to explain all details of the survey and then non- availability as particular time consuming. The questionnaires were filled by the researchers due to language problems and limited time during survey. FINDING AND ANALYSIS. The first question in the questionnaire was about the stock of biscuits which respondent kept in your shop? Sample size: 100 Analysis: According to survey, most of the shopkeepers kept the product of Britannia and Parle more than other products. According to above data we can analyse that 48% of stock is filled by the Britannia products and 22% of stock is filled up by the Parle products and remaining 30% of stock is kept sun feast, Priya gold and other local biscuits. Which brand of products is mostly sold? Sample size: 100. Analysis: According to survey out of 100 respondents, 46 supports for Britannia, 27 respondents go for Parle and 20 told sun feast is mostly sold. It means that Britannia and Parle were more demanded by the customer as compare to sun feast and other local products. What made consumer to purchase Britannia products. Sample size: 100 Analysis: According to above pie chart shows that, it can be evaluated that most of the people i.e. 57% of the people go for Britannia due to its flavour than 30% prefer Britannia due to its price and rest of 15% due to its popularity and fame. Which seasons the consumption of Britannia is high? Sample size: 100. Analysis: According to survey, consumption of Britannia products is more in the rainy and winter season, as the consumption in summer seasons gets low. According to you, price of the Britannia product is? Sample size: 100 Analysis: According to survey, 49 respondents say that price of the product is reasonable and around 25 to 24 people says it price of Britannia product is high and low. Which brands schemes is more profitable to you (shopkeeper)? Sample size: 100 Analysis: According to survey, most of the respondent say Parle product schemes is more profitable as percentage of providing schemes by Parle is more as compared to other brands product like Britannia, sun feast and Priya gold. What do you want to say about the service of Britannia? Sample size: 100. Analysis: The survey founded that shopkeepers are satisfied with the service provided by the Britannia. Overall, the only thing is to say is that it is OK. Some of the places of shopkeeper responded that the distributor doesnt give regular supply of product and also they were not responding timely. How do you rank the Britannia with the competitor in case of schemes? Sample size: 100 Analysis: On the basis of above data most of the shopkeepers view not supporting to the Britannia product in relation to schemes because of improper supply of the products. These are the only reason which makes shopkeeper rank Britannia products lower than the competitors. What would you like to say about Britannia schemes? Sample size: Analysis: On the basis of above data most of the peoples say that percentage of providing schemes is very less as compared to other products brands. For e.g. If Britannia provide marigold scheme, such as 50+2. The same Parle will provide 50+3. These are the difference. Very less people say it is profitable only if they can buy in bulk. Have you seen any promotion activity of the product through electronic media or print media? Sample size: 100. Analysis: According to above survey, more than half of the customers said that they have Not saw any promotion activity of the Britannia product through print media. Suggestions. To improve their service of the products. Take corrective measures to overcome the problems of late or delay supply of products. They should give the proper feedback to the shopkeepers on the time. They should carryout promotional activities properly or effectively. ANNEXURE Questionnaire:- What are all the biscuits that you stock in your shop? Parle Britannia Sun feast Priya gold Other local biscuits. Which brand of products is mostly sold? Parle Sun feast Britannia Other local What made consumer to purchase Britannia products. Price Taste / Flavour Popularity / Fame Which season the consumption of Britannia product is high? Winter Summer Rainy According to you price of the products is? Low Reasonable High No idea Which brand schemes is more profitable to you? Britannia Parle Sun feast Priya gold. What do you want to say about the service of Britannia? Satisfactory Poor/ Bad No comment How do you rank the Britannia with competitor in case of schemes? Lower Good/Ok Excellent No comment What would you like to say about Britannia schemes? Other competitor percentage is more Increase percentage of schemes More profitable only if buy in bulk No comments Have you seen any promotion activity of the products through electronic media or print media? Yes No Personal Information: Name: Area/Place:

The Airline Industry :: essays research papers

The topic in which I chose to do a scrapbook on was â€Å"How the government affects the airline industry in Canada†. Specifically I chose articles that related to the aftermaths of the September 11th tragedy. This event affected airlines in an enormous manner. Many airlines were facing economical problems and in turned asked the government for assistance. As a result, Canada 3000, which was Canada’s second largest airline carrier filed for bankruptcy protection on October 11th. Air Canada was also faced with many hard to make decisions. They turned to the Canadian government and asked for financial assistance. The Problem Solving Method will be examined to determine how the government came to the decision of actually granting Air Canada some assistance. Problem Solving Method 1. Decide on the "Issue" (Define it carefully to avoid arguments later.) The issue that is being discussed in whether or not the government should help Air Canada out financially. As can be seen in the articles presented in the scrapbook, it is known that the government controls many of the operations at Air Canada. 2. Examine various points of view and the opinions they have.  · Your own In my opinion, I think that the Canadian government should help Air Canada with financial assistance. I believe that if the government wants to have control over their fare prices, whether or not they can open a discount airline, and the amount of workers they are able to hire, that they have an obligation to the airline to help them out in these types of situations.  · Those of key groups or individuals (stakeholders) a) Air Canada Union Representatives – This group feels that the government should be active in financial aid relief. During the events after September 11th, the union stated in many national papers, that they felt that they deserved the same amount of support and relief that the US government was giving their airlines. b) The Canadian Government – The government had essentially three choices: i) They could help the airline. ii) They could do nothing and let the airline claim bankruptcy. iii) They could buy back into Air Canada. With the first choice, the government has to allocate some of their resources to the airline. The second option was not feasible for the government to partake in because of the fact that Canadian citizens would be loosing the biggest airline carrier. The third option, which the government did consider, involved two options. The government could either buy a minority of the shares or they could buy the entire operation and that would result in Air Canada becoming a crown corporation.

Sleep Essay -- Sleeping Health Sleep Essays

Sleep â€Å"The worst thing in the world is to try to sleep and not to, then forcing oneself to stay awake for days on end must surely come a close second.† -  Ã‚  Ã‚  Ã‚  Ã‚  F Scott Fitzgerald We spend one third of our lives doing it, and yet, some of us never seem to be able to get enough. People all over the world don’t receive enough sleep whether it’s from a medical condition like narcolepsy, or simply not having enough time in a day. The effects of getting a good night’s rest are essential and signs of sleep depravation are not as hard to spot as one may think. Sleep can be compared to quicksand, ignore it and you’ll find yourself trapped. It will take over you’re body and if you try to fight it, the more it wins. The effects of not receiving enough sleep are not uncommon. Sleep depravation has been used throughout history and is common as a form of torture in many POW camps (Victims of Sleep Depravation). Countries, including the United States have used this method to extract information from prisoners. It leaves no physical markings but its psychological effects can be very harmful. Victims will literally go crazy. Those who have gone through it say that no sleep is even worse than starvation. The number of people who suffer from a lack of sleep is growing. This is largely contributed to the increased popularity of late night TV and use of the internet. How many of us can honestly say that we turned the television off in the middle of our favorite show so that we may go to bed at a reasonable hour? While driving a lack of sleep can be just as harmful, if not more, than driving while drunk.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"We had three of our grandchildren in the back seat. They were singing and the radio was blasting and he went off the road. He said he was all right. I was going to drive, but he said I’m fine, I’m fine. The next day I called the doctor.† (Sleep Apnea) Almost half of Americans drive while drowsy. One out of every five drivers actually had to pull over and take a nap. Compared to alcohol, which only slows you’re reflexes, driving while drowsy makes the driver completely unaware of his or her surroundings. This can be extremely dangerous for motorists especially truckers, who more often than not, drive late into the night. (Drowsiness on motorists) Adults are not the only ones effected by a lack of sleep. A one-year-old baby will sleep 16 out of the 24 ... ...p Apnea. 2 February 2004. http://www.sleepnet.com/sleepapnea.html. Narcolepsy Information. 2 February 2004. http://www.sleepnet.com/narcolepsy.html. Don’t Go To Bed Yet. 2 February 2004.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.sleepfoundation.org/publications/travel.cfm. Amphetamines. 23 February 2004.   Ã‚  Ã‚  Ã‚  Ã‚  http://corp.aadac.com/drugs/beyond/amphetamines.asp. Got Caffeine? 23 February 2004. http://www.sleepfoundation.org/caffeine.cfm. Study Confirms Sleep Essential for Creativity. 2 March 2004.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.cnn.com/2004/HEALTH/01/21/sleep.creativity.ap/ Depressants. 10 March 2004. http://www.usdoj.gov/dea/concern/depressants.html Night Fever. 10 March 2004.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.guardian.co.uk/life/feature/story/0,13026,1117085,00.html The Real Victims of sleep Depravation. 10 March 2004.  Ã‚  Ã‚  Ã‚  Ã‚  http://news.bbc.co.uk/1/hi/magazine/3376951.stm Insomnia. 10 March 2004.  Ã‚  Ã‚  Ã‚  Ã‚  http://yalenewhavenhealth.org/Library/HealthGuide/IllnessConditions/topic.asp?hwid=uh1001 Kunz, Jeffrey, and Asher Finkel, ed. The American Medical Association Family   Ã‚  Ã‚  Ã‚  Ã‚  Medical Guide. New York: Random House, Inc. 1987. Stern, Jack, David Carroll. The Home Medical Handbook. New York: David Carroll,   Ã‚  Ã‚  Ã‚  Ã‚  1987. Sleep Essay -- Sleeping Health Sleep Essays Sleep â€Å"The worst thing in the world is to try to sleep and not to, then forcing oneself to stay awake for days on end must surely come a close second.† -  Ã‚  Ã‚  Ã‚  Ã‚  F Scott Fitzgerald We spend one third of our lives doing it, and yet, some of us never seem to be able to get enough. People all over the world don’t receive enough sleep whether it’s from a medical condition like narcolepsy, or simply not having enough time in a day. The effects of getting a good night’s rest are essential and signs of sleep depravation are not as hard to spot as one may think. Sleep can be compared to quicksand, ignore it and you’ll find yourself trapped. It will take over you’re body and if you try to fight it, the more it wins. The effects of not receiving enough sleep are not uncommon. Sleep depravation has been used throughout history and is common as a form of torture in many POW camps (Victims of Sleep Depravation). Countries, including the United States have used this method to extract information from prisoners. It leaves no physical markings but its psychological effects can be very harmful. Victims will literally go crazy. Those who have gone through it say that no sleep is even worse than starvation. The number of people who suffer from a lack of sleep is growing. This is largely contributed to the increased popularity of late night TV and use of the internet. How many of us can honestly say that we turned the television off in the middle of our favorite show so that we may go to bed at a reasonable hour? While driving a lack of sleep can be just as harmful, if not more, than driving while drunk.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"We had three of our grandchildren in the back seat. They were singing and the radio was blasting and he went off the road. He said he was all right. I was going to drive, but he said I’m fine, I’m fine. The next day I called the doctor.† (Sleep Apnea) Almost half of Americans drive while drowsy. One out of every five drivers actually had to pull over and take a nap. Compared to alcohol, which only slows you’re reflexes, driving while drowsy makes the driver completely unaware of his or her surroundings. This can be extremely dangerous for motorists especially truckers, who more often than not, drive late into the night. (Drowsiness on motorists) Adults are not the only ones effected by a lack of sleep. A one-year-old baby will sleep 16 out of the 24 ... ...p Apnea. 2 February 2004. http://www.sleepnet.com/sleepapnea.html. Narcolepsy Information. 2 February 2004. http://www.sleepnet.com/narcolepsy.html. Don’t Go To Bed Yet. 2 February 2004.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.sleepfoundation.org/publications/travel.cfm. Amphetamines. 23 February 2004.   Ã‚  Ã‚  Ã‚  Ã‚  http://corp.aadac.com/drugs/beyond/amphetamines.asp. Got Caffeine? 23 February 2004. http://www.sleepfoundation.org/caffeine.cfm. Study Confirms Sleep Essential for Creativity. 2 March 2004.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.cnn.com/2004/HEALTH/01/21/sleep.creativity.ap/ Depressants. 10 March 2004. http://www.usdoj.gov/dea/concern/depressants.html Night Fever. 10 March 2004.  Ã‚  Ã‚  Ã‚  Ã‚  http://www.guardian.co.uk/life/feature/story/0,13026,1117085,00.html The Real Victims of sleep Depravation. 10 March 2004.  Ã‚  Ã‚  Ã‚  Ã‚  http://news.bbc.co.uk/1/hi/magazine/3376951.stm Insomnia. 10 March 2004.  Ã‚  Ã‚  Ã‚  Ã‚  http://yalenewhavenhealth.org/Library/HealthGuide/IllnessConditions/topic.asp?hwid=uh1001 Kunz, Jeffrey, and Asher Finkel, ed. The American Medical Association Family   Ã‚  Ã‚  Ã‚  Ã‚  Medical Guide. New York: Random House, Inc. 1987. Stern, Jack, David Carroll. The Home Medical Handbook. New York: David Carroll,   Ã‚  Ã‚  Ã‚  Ã‚  1987.

Cultural Awareness in Counselling Practices Essay

I have chosen to focus this assignment on the Aboriginal and Vietnamese cultures. I hope to be working in an area which will have these two cultures as the dominant groups. The reason I have focussed on Vietnamese refugees instead of the culture of Vietnam as a whole is that the facility I hope to work in has refugees as its main client group. I will give an overview of my research into how best to work in a counselling relationship with people from Aboriginal and Vietnamese cultures, ensuring that I am as culturally sensitive and aware as possible. Aboriginal culture and counselling: Most research indicates that cultural barriers are the major reason why Aboriginal people are discouraged or dissuaded from using the mental health service. As practitioners, counsellors have often failed to identify, acknowledge and recognise the central role of Indigenous culture. Historically, there has been a long period of mistrust among the Aboriginal people and white Australians. Federal governments for much of the twentieth century developed paternalistic policies and practices that regarded the removal of children from Aboriginal families as essential for their welfare. Continuing statutory responsibilities for the protection of children have made many Aboriginal women fear approaching the Department of Family and Community Services for assistance, especially in domestic violence and child abuse issues. It is a fact that Aboriginal people have and continue to experience being discriminated against by white Australians. A large socio-economic gap exists between white Australians and Aboriginal people. Despite there having been recorded experiences of both Aboriginal counsellors and non-Aboriginal counsellors attempting to keep Aboriginal clients engaged in the mental health service, it is evident that some Aboriginal clients may only turn up for one or two sessions but drop out of the system. The possible factors behind their lack of motivation to keep engaging in counselling service may lie in the means of assistance they are looking for. The problems of engaging Aboriginal clients in mental health services exist mainly because mainstream services have not provided relevant responses to their crisis situation. Aboriginal clients would first seek practical assistance such as refugee accommodation and food, and they would also seek assistance from their families, extended families or their own communities. Aboriginal people have retained strong kinship ties and extended family commitments. As in traditional times, Aboriginal people feel a great obligation to their kinship ties. The extended family will always be first in helping if there is a crisis or even a slight problem. Only when they cannot get enough or suitable help from their extended family or their own community, will they turn to outside help or support. There are particular issues to be aware of when working in a counselling role with Aboriginal clients. For example, it is not suitable to refer to a dead person by name and Aboriginal people view hallucination or delusion as spiritual experience not necessarily as symptoms of mental illness. Eye contact is considered offensive to Aboriginal people. Making eye contact (particularly with some one of the opposite sex) is shaming. Gender rules within Aboriginal cultures are important and must be respected whenever possible regarding intervention. Ideally, women staff should work with women and male staff should work with men. Women may feel embarrassed talking to male staff and men may feel shame if helped by female staff. In building a trust with Aboriginal people, most Aboriginal people would prefer to work with an Aboriginal worker regarding their problems. However situations may arise where clients may know or be related to an Aboriginal worker. They may feel shame or be restricted through kinship rules in discussing personal problems with them. Fear that the worker will breach confidentiality with the local community may be another concern. Where possible, clients should be given the choice of both Aboriginal and non- Aboriginal workers. Aboriginal clients will usually take the initiative in seeking assistance when a crisis emerges, such as domestic violence or services being disconnected, or having no money to buy food and other essentials for their children. Aboriginal people would first consider practical forms of assistance, such crisis care, financial assistance, medical services, accommodation, food when a domestic problem arises. This sort of assistance is what they really need and want, not just â€Å"talk therapy†. Before they can sort out their basic living problems, they may not have the capacity or attention to deal with other psychological issues. Once Aboriginal clients have settled down and can take a calmer approach to their predicament, it still does not guarantee they will stay with the mental health service. It is not uncommon that once they have solved a problem, they will feel it not necessary to remain a part of the service but may come back a few months later for help when another issue arises. If mental health service workers, for example, have patiently developed a good relationship or rapport with them, counsellors can take advantage of this by reminding their clients of the good they can do when relationships or domestic situations are at risk. The ability of counsellors to invite clients to talk about their problems may make it possible to explore other problems. Aboriginal clients’ particular issues or crises may be linked to other problems, such as child abuse, alcoholism, mental health, unemployment and parenting problems. It is crucial for counsellors to build a trusting relationship with the Aboriginal community. A relationship that is simply based on â€Å"talk therapy† will not work for Aboriginal clients. Counsellors need to know where to get practical assistance for Aboriginal clients. Otherwise, Aboriginal clients may only turn to those services that they feel can really assist them. A counselling service that provides support and practical assistance can become a meaningful referral point within the Aboriginal community. Vietnamese refugees and counselling: My research found that there are three recommended points of entry for developing trust and rapport with Vietnamese refugees. These are: Self- presentation of the Counsellor; Approaching the problem and Working through an Issue. Self Presentation of the Counsellor: The style and presentation of the counsellor could be described as ‘being a friend’ to the traumatised client. ‘Being a friend’ does not at all mean shedding the professional counselling role with boundaries and ethics, but rather means that counsellors dealing with these clients should be caring, sharing and acting as a true friend would normally be. Communicating caring to Vietnamese clients is being friendly, warm, interested in family, attentive to concerns raised, being an empathic listener, trying to understand and respond to non-verbal communications, and being ready to assist with practical matters. Presenting ‘as a friend’ also means that counsellors may initially have to share, or disclose, a little more about themselves than usual. This is often necessary to put Vietnamese clients at ease and win their trust. Another dimension of being a ‘friendly’ counsellor is being a ‘friend in need’. Many counsellors of Indochinese refugee clients have found it vital to assume multiple helping roles and to be actively involved in providing them with practical assistance or concrete services that provide immediate results, before engaging them in dealing with past trauma or in making important self-disclosures. Approaching a problem: The success of establishing trust and rapport with Vietnamese clients is not only dependent upon the way that counsellors present themselves as described above, but also upon the way they approach a problem. Within Vietnamese culture there are distinct ways of dealing with problems. Prominent features of the Vietnamese style include indirect expression of feelings, reluctance to confront conflictual situations, preference for allowing time to work out seemingly insoluble problems, and reliance on personal inner strength in facing difficulties. Given the quite different ways of dealing with problems in Vietnamese culture, we would like to suggest that non-Vietnamese counsellors have to move slowly and gently and approach with the right timing. Following a respectful, slow pace suitable to the client is important, especially during the rapport building stage, to avoid jarring or offending the client. The timing of approaching the problem is important for maintaining the relationship and for resolving the problem. If the counsellor takes the initiative to bring up an issue, it is important to do this gently, keeping in mind the cultural norm of ‘saving face’ and the risk of confrontation. Working through an Issue: As issues begin to be worked through, there are three suggested ways of continuing to build rapport and trust with Vietnamese clients: working with somatisation, working from here and now and working through the family. A great number of Vietnamese refugees express their experience of emotional distress under the guise of physical symptoms such as headache, fatigue, insomnia. As somatisation is a culturally acceptable way of presenting mental problems, counsellors can work with these problems first, before moving onto deeper levels. Most Vietnamese refugees are concerned with day-to-day survival. Offering them practical assistance is seen as offering much needed help and assisting to set up a trusting relationship and also an external environment in which emotional issues can be more safely worked through. For Vietnamese, the family plays an important role, in a resettlement country as well as in their country of origin. It appears to be present and influential in many issues, which the Vietnamese client discusses in the session. The family can support or sabotage the relationship between the therapist and the patient. Therefore, in post-trauma counselling with Vietnamese clients, dealing with the family dimension is crucial for the building of trust and understanding and for the success of the intervention. As in all counselling interventions, it is essential to build trust between Vietnamese-born clients and their counsellors. Points of entry rather than barriers have been referred to in the three aspects of counselling refugees. Credibility and giving are seen as being crucial in this process. Counselling can be of great benefit to helping Vietnamese refugees on the road to recovery from trauma. Vietnamese refugees have a great need for company, because they have suffered multiple losses, including faith in the goodness of humanity. Through a counsellor establishing a trusting relationship with them, they could regain this faith, so as to enable them to live the life that they have made huge sacrifices for. Prior to undertaking this assignment I had felt that my cultural awareness of both the Aboriginal and Vietnamese communities was very high. I have travelled extensively in Vietnam and had the opportunity to teach English there. My research into trauma and Vietnamese refugee status in Australia has certainly changed a lot of my views. I could almost say that with my basic Vietnamese language and extensive travels I had been feeling almost complacency about dealing with Vietnamese clients. I have learned that there are many parallels between the Aboriginal and Vietnamese refugee cultures. Both are in trauma; both need to have their immediate needs met before effective counselling can take place. My research into Maslow’s hierarchy of Needs has certainly given the actual practice of counselling clients in trauma an effective framework to work within. As does Erikson’s Stages of Development. Traumatised clients will have interrupted stages of development. These will need to be addressed after the initial and immediate needs are met. I had also felt that I had a particularly good understanding of the Aboriginal culture, having worked in Indigenous education. My research for this assignment highlighted that there are many gaps to my understanding. I had not taken into account that many Aboriginal people are actually in severe crisis when they do seek help. Similar to the Vietnamese people in trauma, they would first try to find support within their kin, tribe or immediate family. When a breakdown of this occurs, outside help is sought but this is fraught with fear, shame and often misunderstanding. This has been a vital assignment for me to undertake and I will continue to seek current research and counselling developments in the areas of Aboriginal mental health and refugee trauma counselling. References Armstrong, T. (2002). Counselling Interventions and Indigenous mental health. Medicine Australia,http://www.medicineau.net.au/clinical/abhealth/abhealt1345.html. Blagg, H. (2000). Crisis Intervention in Aboriginal Family Violence, Summary report. Crime Research Centre, University of Western Australia. Chambers, A. (1990). Responding to Domestic Violence: Spouse Abuse. Guidelines to Practice. Department for Community Services, Western Australia, September 1990. Nguyen & Robin Bowles authors, published in the Journal of Australian Social Work, June 1998.

Psychotherapy Techniques

Psychotherapy involves a number of techniques used to improve mental health or emotional and behavioral issues. Three common techniques are psychoanalysis, cognitive therapy and behavior therapy. Although these may have some fundamental similarities, especially in their objectives, there are some ways in which these approaches are different. Psychoanalysis began with Freud. Trained as a neurologist, Freud began seeing neurological problems that had no biological basis in his clients. He therefore looked towards the mind for answers. Psychoanalysis is based on the belief that change will take place when an individual becomes more self- aware by bringing unconscious thoughts and feelings into the conscious. Behavior must be based more on reality than instinct. The basic method of psychoanalysis is the free association method, where the client is directed to say whatever comes to mind on hearing a particular word. The analyst listens well and interprets the patterns and inhibitions in the patient's speech and behavior the analyst's main job is to help the patient to free his mind from unconscious barriers or past patterns of thought relatedness that are no longer helpful to the client. Recent psychoanalysis techniques try to help clients gain better trust in themselves, self -esteem and overcome the fear of death. Psychoanalysts believe that a more insight-oriented approach is to be used with healthier clients and a more supportive approach with more disturbed clients. This type of analysis is thought to be useful in clients with personality problems and neuroses, problems of intimacy and relationships. Psychoanalysis may include the client examining his relationship with the therapist. This is not included in cognitive or behavioral therapy. Cognitive therapy which also has its foundation in the concept of distorted thoughts and how they influence behavior uses a different technique for helping the client. The emphasis here is more on distorted thoughts interfering with the reality than on patterns of the client's personality as in the psychoanalytical model. The central premise is that our thoughts mediate between the stimuli in the environment and our emotions. Therefore a stimulus elicits a thought which in turn might stimulate a particular emotion, especially if that thought is an evaluative judgment. Cognitive therapists suggest that psychological distress is caused by distorted thoughts about stimuli giving rise to distressed emotions. In short, faulty thoughts cause psychological problems and therefore changing our thought patterns will lead to mental healing and changes in behavior. The analyst therefore attempts to help the client become aware of these distorted thoughts and the behavioral patterns which are re-enforcing these distorted thoughts and then to help the client correct them. The analyst has to understand the experiences from the client's point of view, unlike in psychoanalysis where the analyst only listens and points out insights to the client. The cognitive analyst then helps the client explore these distressed thoughts and put them against reality. The distorted thoughts are replaced by more accurate thoughts about the client and his life. Since this therapy is geared towards modifying people's core beliefs, it has been found to be more effective in treating conditions such as depression, substance abuse, anxiety disorders, eating disorders and phobias. A major difference observed with behavioral therapy is that it is focused on behaviors that are observable and measurable rather than on cognitions as in the two previous therapies. Behavioral therapy relies on principles of operant conditioning, classical conditioning and social learning theory. Generally behavior therapy works by changing the client's behavior through use of rewards, reinforcements and desensitization. There are many different techniques that are used by behavior therapists, including self-management, biofeedback, role-playing, modelling,etc. Unlike psychoanalysis and cognitive therapy, the client practices a particular behavior, accompanied by a reward or reinforcement of that positive behavior until change in behavior has taken place. Similar to cognitive therapy, behavior therapy is not generally used in dealing with issues of relationships. In some instances cognitive and behavior therapy are combined in one technique- cognitive-behavioral – where the analysts helps the client to understand the thinking behind his behavior while practicing alternative behaviors.