Marketing research leads to analysis paralysis Essay

Marketing look into leads to abstract paralysis - Essay ExampleFor example, Benz cars ar one of the costly vehicles in the world. So it can be successfully implemented in developed or developing countries whereas it might not be an ideal choice for the people of underdeveloped countries. Consider Benz is trying to introduce their expensive vehicles in Indian market. In India, antithetic geographical regions have different type of economies and Benz need to account for these geographical economical and cultural differences before formulating their marketing strategies. Sachin Tendulkar might be a better brand ambassador for Indian conditions whereas he may not be the same in Chinese conditions. Thus marketing is a complicated task which needs lot of researches and analysis for the successful movement of the product in a particular region or market. Millions of dollars spent for the market research and analysis by the marketers which lead towards a situation analysis paralysis.Prim ary market research is establish on the information collected directly from the market. It is classified into two categories qualitative and quantitative based on the characteristics of the data collected. Gathering of descriptive information, usually representing verbal or narrative data through open-ended interviews or focus groups usually seminal fluid under qualitative data whereas gathering of numerical information that can be analyzed statistically through surveys come under quantitative data(Small business notes, 2009) Open interviews composed of descriptive questions often used to collect qualitative data. The probability of answers like Yes or No would be avoided while formulating questions for assembling qualitative data through interviews. The interviewees would be forced to open their minds and to answer questions with more details if the questions are designed correctly. The greatest benefit of qualitative research is its ability gather data about the common trends, emotional motivators, and general likes and dislikes of the